Food Creators
Recipes, restaurants, culinary education, kitchen products, and food culture.
Selective by design
Focused categories. Distinct voices.
EMG is actively building a curated roster across the creator categories below. Availability varies by platform, audience, geography, campaign, and timing.
Education Creators
Teachers, tutorials, learning, finance, productivity, STEM, and skill-building.
DIY Creators
Home improvement, woodworking, crafts, restoration, and maker content.
Pet Creators
Pet lifestyle, training, rescue, veterinary education, and pet products.
Parenting Creators
Family life, parenting resources, kids, education, and household products.
Fitness Creators
Training, movement, nutrition, performance, and wellness.
Automotive Creators
Cars, trucks, detailing, motorsports, restoration, and aftermarket.
Outdoor Creators
Camping, fishing, hiking, hunting, adventure, and outdoor gear.
Beauty Creators
Makeup, skincare, hair, fashion, self-care, and personal style.
Home Creators
Décor, organization, renovation, real estate, and homeownership.
Satisfying Creators
ASMR, process content, restoration, visual craft, and satisfying entertainment.
Animal Creators
Wildlife, conservation, zoos, reptiles, marine life, and animal education.
Sports Creators
Athletes, sports analysis, training, fan culture, and competition.
Performer Creators
Comedy, acting, music, live performance, and entertainment.
Health Creators
Qualified health education, wellness, care navigation, and healthy living.
Great creators do not always fit neatly inside one category. If your voice aligns with the EMG vision, we still want to hear from you.
See your category here?
Show us what you create, who you serve, and where you want to go.