The right creator is only the beginning.
EMG brings strategic matching, professional communication, structured execution, and experienced leadership to creator partnerships.
Creator partnerships built around fit—not just reach.
Follower count is one signal. We also consider audience alignment, content quality, credibility, category expertise, professionalism, and the role a creator should play in the campaign.
Creator discovery
Curated recommendations from represented talent and, when appropriate, broader creator sourcing based on your objectives.
Campaign alignment
Clarifying audience, message, deliverables, usage, geography, platforms, timing, and budget before execution begins.
Partnership management
Centralized communication, negotiation, agreements, deadlines, approvals, and deliverable coordination.
Long-term programs
Support for ambassador relationships and recurring partnerships that build familiarity and trust over time.
Local-first possibilities
Opportunities to connect campaigns with relevant Creator Hubs and the growing In My City ecosystem where the fit is natural.
Experienced oversight
Leadership informed by more than two decades in digital media and more than a decade in influencer marketing.
Experience meets innovation.
EMG Talent Group is led by people who understand the realities of digital campaigns and creator relationships—and who are also building a more connected operating model for what comes next.
- Selective talent relationships, not an anonymous database
- Clear communication and campaign accountability
- Human judgment supported by technology
- Owned media that can extend the partnership story
- Creator-first thinking without losing sight of brand objectives
Need a creator we do not currently represent?
EMG is not limited to presenting only its signed roster. When a campaign requires a different profile, geography, audience, or scale, we can evaluate broader sourcing options while maintaining a single point of coordination.
Tell Us What You NeedStart with the campaign—not a spreadsheet.
Share your goals and we will begin with the strategy, audience, and creator fit.